How to Get More Accident Clients


Google My Business Listing

If you haven’t already set up your Google My Business listing profile, you need to do so immediately. Google My Business is the new online Yellow Pages and it’s free!


You do not need a website to have a Google My Business listing. If you do not have one, first check to see if Google has already listed your business and then claim it. If you do not see a listing for your business, then set one up here.


Google will verify your law practice either by calling the phone at your location or mailing you a code you can enter in your profile. If you choose to have Google mail your code, be on the lookout for an envelope in a few days which looks like this

Google My Business envelope

Complete as much of your profile as possible and upload photos to your profile so that your profile has a chance of being seen along with your competitors.

Attorney Websites

The most important aspects of an attorney website are the following:


It must be a mobile responsive design. This allows your website to be viewed properly on any type of device whether it is a desktop, tablet, or smart phone.


Your website should have a secure Internet connection such as Look in the URL bar of your browser for https:// instead of http://. In Chrome, you will also see a green lock with the word Secure in green.


Your website should have content useful to your visitors. Ideally, it’s best to avoid the typical content seen on most lawyer websites such as “People can be seriously injured in a car accident. Did you know that 50,000 people are seriously injured every year in car accidents?” This type of content will not convince someone to call you.


A website with just a couple of pages will not rank well in Google. The content on your website must be unique to your website.

Once the Visitor Finds Your Website, What Will Get Them to Call You?

There are only two ways that potential clients will evaluate you:

  1. How successful you look
  2. What other people say about you

The three ways to transmit that message online:

  1. Brand
  2. An impressive looking website
  3. Logos and badges
  4. Reviews

Instead of Dewey, Getem & Howe, give your website the look of a brand. In the movie Founder, Ray Kroc understood the power of using the brand McDonald’s over other names and using the Golden Arches to differentiate the restaurant from others. For lawyers, a powerful method to both brand and differentiate your law firm from your competition is with a vanity phone number. We boldly brand 1-800-HURT-911 across the top of our website. For more information see


Your website should look impressive. It should look like you spent money on it. The best way to do that is to use a custom website designer. People evaluate other people by how rich they look. That’s because they just don’t know how else to evaluate other people and if you look successful, they will hire you.


Display logos and badges from organizations you belong to and have received awards from such as Million Dollar Trial Lawyers, Multi-Million Dollar Trial Lawyers, and Billion Dollar Trial Lawyers from You should display the logos and badges so they are visible on every page. This can be done by displaying them in a column or footer of your website.


Reviews are crucial both for your Google My Business listing and your website. Because they are so important, Google will use them to rank your Google My Business listing. When potential clients visit your website, they should be able to see what other clients have said about you.


Members of are entitled to use BirdEye Review & Reputation Management software with an ongoing monthly discount of 50% for only $100 per month.


With BirdEye, you can send emails to your clients asking them if they would be willing to give you a good recommendation. If they indicate they would, they are invited to post a review to Google, Yelp or other sites you choose. If they indicate that they would not give you a positive review, the review can be sent to you privately.


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